Head of Content
“Branded Enables Connections that Matter”
Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.
We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest.
Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore.
A joint venture by Branded and Social@Ogilvy, Social Matters is presented by brands, for brands, to assess the underlying business value of social and digital marketing.
Head of Content
At VICE, Alex Light's role is working with clients in developing branded content campaigns and content marketing strategies for a range of clients, whilst overseeing the running of the Sydney office. Prior to working with VICE Alex had experience working with digital publishing and in major advertising agencies including Clemenger BBDO and George Patterson Y&R in Australia.
Senior Director, Communications
Andrew is responsible for managing the image and reputation of Microsoft across Japan, India, Greater China and Asia Pacific, as well as building new communication capabilities and leading a highly-committed team of communications professionals in the region. He joined Microsoft in 1992 and spent over a decade with Microsoft UK, before moving to Asia in 2003. He was appointed Chief Marketing Officer for the Asia Pacific region in 2007. Before joining Microsoft in 1992, Andrew was an Account Director with advertising agency Saatchi & Saatchi in London. Andrew holds a Bachelor of Science (Hons) degree in Marketing from Lancaster University in the UK and post-graduate education from Harvard Business School and Kellogg School of Management, Northwestern University, Chicago.
Senior Insights Analyst
Ben Russell is a Senior Insights Analyst at LinkedIn based out of Sydney, Australia. He supports LinkedIn’s Marketing Solutions clients across Asia-Pacific in measuring the effectiveness and impact of their social strategy execution on the platform. Since joining in early 2013, Ben has worked closely with B2B and B2C marketers across Australia and the world’s leading Fortune 500 brands, as they seek to better understand LinkedIn’s audience, the true impact of their advertising, and how to effectively leverage content marketing on the world’s foremost professional publishing platform.
Insights Lead, Asia-Pacific & Japan Marketing Solutions
Billy Sountornsorn leads Insights for LinkedIn Marketing Solutions in Asia-Pacific. Since joining LinkedIn, in San Francisco, in 2012, he has worked closely with B2B and B2C marketers, from the world’s leading Fortune 500 brands across Asia and North America. His team of leading big data and insights analysts and researchers advise LinkedIn's clients and the marketplace on the value of LinkedIn’s unique, professional and engaged audience, delivering strategic campaign, measurement, advertising effectiveness, and content marketing insights.
Billy has over 7 years of research and insights experience, and was previously with Millward Brown/Millward Brown Digital (formerly Dynamic Logic) prior to LinkedIn.
Brian Buckner is an Emmy-winning, Los Angeles-based television writer. Most recently, Brian served as the Executive Producer and Showrunner for HBO's hit, “True Blood.” Brian began his writing career on “Spin City,” and spent several years writing on “Friends,” one of the most popular sitcoms of all time.
Editor-in-Chief, Nissan Global Media Centre
Nissan Motor Group
Dan is Editor-in-Chief of the Nissan Global Media Center, leading a team producing multi-media digital content about the automaker and its brands, a process known at Nissan as “koto-zukuri”, or story-telling. The Media Center has created more than 1,400 narrative videos highlighting the people, products, technology and relationships of Nissan and its brands, with over 20 million views. Prior to Nissan, Dan worked at Reuters for 17 years as a business journalist, appearing on CNN, the BBC, CCTV and CNBC, and served as Bureau Chief in Singapore. He is the author of "Playing to Wiin: Nintendo and the Video Game Industry's Greatest Comeback."
Investor and Digital Visionary
Esther Dyson is an internet court jester turned health impresario. As founder of the Health Initiative Coordinating Council, she plans to run a 5-community contest to demonstrate what long-term population-based interventions - e.g. diet, exercise, disease management - can measurably and profitably improve public health. (She's also a trained cosmonaut.)
Executive Vice President
Euntaek Hong graduated from Seoul National University with a degree in East Asian History in 1986 and earned his Master’s degree from Missouri School of Journalism in 2005. He began at Dong-a Daily News, a major newspaper in Korea, in 1989. Over the course of 14 years as a reporter, he worked as a correspondent in Washington, D.C., and covered the Iraq war in 2003. He then joined OhmyNews as an editor-in-chief in 2005. He then moved to NHN in 2006 as the information architect of naver.com, Korea’s largest web portal. In December 2012, Euntaek Hong joined Kakao Corporation as Executive Vice President acting as Chief Content Officer and also taking charge of advertising business of the company.
Managing Director, Social@Ogilvy APAC
Ogilvy & Mather
Fergus is the Managing Director for Social@Ogilvy in APAC. Having worked in London, New York and Chicago, Fergus is now Hong Kong based but with a regional remit. Fergus has worked on global clients such as British Airways, Barclays, Coca Cola, Britvic, SC Johnson and Diageo. In his new role Fergus is focussed on integrating social media across all the marketing disciplines for both the agency and the client, with a focus on developing grown up social for brands that engages and motivates consumers.
Hironao Kunimitsu was born in Hyogo, Japan. After graduating from Okayama High School he spent several years traveling the world. He has visited over 30 countries including the US, China, India, Canada and others in Central and South America. In 1996 he entered Fudan University in China and then later went on to study at Santa Monica College in the US. In 2004 he entered Atmovie Inc. where he produced movies and TV Dramas and was appointed company director in the same year. In 2007 he founded gumi Inc. and became its CEO, a position he still holds today.
Ivy Wong, Founder & CEO of VISS and VS Media was the first employee of Yahoo! HK in the late 90s and helped build the Y! HK business and the overall HK digital media business from scratch to scale. She was then promoted as Senior Director of Global Sales. Ivy led two major traditional media companies convergence to the top digital media in Asia. Previous COO of TVB.com, Ivy built and ran a team of over 100 talented individuals. Within 3 years, she successfully turned TVB.com from a simple information website into a powerhouse streaming portal on web and mobile. Ivy was CEO of Next Mobile Limited (Next Media Group) and aggressively grew Next Media's mobile business in Hong Kong, Taiwan and Japan by focusing on mobile advertising solution to marketers, mobile game and commerce to users. Ivy was recognised as Digital Marketer 2013 of Media Convergence Awards 2013 by HKAIM.
Head of Content
Kelly Yau is the Head of Content at Branded, based in Hong Kong and is responsible for executing high level, commercial conferences from conception to delivery.
With Branded, Kelly has developed and headed the editorial agenda for successful business events in digital advertising (Social Media Matters), digital media (Digital Matters) and music (Music Matters).In her role, Kelly is key to launching new events and to maximise the profitability of Branded’s portfolio of conferences across all international markets.
Kelly's specialty is in turning ideas and concepts into successful annual events. Her current responsibility includes the research and development of new B2B and B2C offerings.
Kelly holds a first class degree in BSc (hon) Experimental Psychology from University College London (UCL).
General Manager, Weibo Strategy Marketing
In April 2012, Ken joined Sina as the GM of Weibo Marketing Strategy, helping Sina develop its popular Weibo platform into a powerful marketing platform for advertisers and agencies. Since then he has worked with MNCs, large Chinese enterprises and advertising agencies on various social media marketing programs including social advertising, social CRM and social commerce. Between June 2010 and April 2012, Ken was the China Managing Director for Razorfish & Digitas, two of the top digital agency networks in the world. Previously, Ken was the VP of Strategy, Analytics and Innovation with the Razorfish Seattle office. Ken holds a BBA degree in Finance from Stetson University and a MBA degree from University of Florida.
Milan Chiang was born in Taiwan and has worked in Shanghai for over 13 years. She is the CEO and founder of Very Technology, a company specialising in social media and mobile marketing. She was a former account director at Hakuhodo Advertising Agency, Taiwan and a publicist at an advertising agency in China. Milan also has experience as the Marketing Director of B&Q China & Taiwan as well as a columnist for the Juneyao Airline Magazine.
Parag Khanna is Managing Partner of Hybrid Reality Pte Ltd. He is co-author of Hybrid Reality: Thriving in the Emerging Human-Technology Civilization (2012) and author of The Second World: Empires and Influence in the New Global Order (2008) and How to Run the World: Charting a Course to the Next Renaissance (2011). In 2008, Parag was named one of Esquire’s “75 Most Influential People of the 21st Century,” and featured in WIRED magazine’s “Smart List.” He holds a PhD from the London School of Economics and Bachelors and Masters degrees from Georgetown University.
Mr. Lau is the founder and CEO of OnePlus, a new technology company which recently released their flagship smartphone, the OnePlus One. A graduate of Zhejiang University, Lau started his career soldering motherboards. He later became a product manager and led the award-winning OPPO Blu-ray team before founding OnePlus in December 2013. Lau lives in Shenzhen with his wife and daughter.
Managing Director, Emerging Markets
As Managing Director of Emerging Markets, Peter oversees Twitter’s revenue opportunities in Russia and Greater China. Previously, Peter was Director of Global Political Sales leading Twitter’s sales strategy for public sector business while guiding global political sales for Twitter. Prior to joining Twitter, Peter led the public sector sales team at Google, Inc, as well as Head of Industry Relations for the company connecting sales and policy. Peter graduated from Yale University and further achieved a master's degree in Comparative Government from the London School of Economics and Political Science. He lives in Singapore with his wife and three sons.
Vice President - Asia Pacific Creative & Content Excellence
The Coca-Cola Company
Content Factory & Digital Communications Manager
Senior VP and Head - Brand & Consumer Insights
Ronita Mitra comes with 21 years of experience across industries. While a large part of her career was in the FMCG industry, she has also worked in Financial servives and telecom giving her experience across FMCG and the service sector.Her experience includes launch and re-launch of brands across categories and industries. While she has worked in FMCG organisations such as Johnson & Johnson, Bestfoods, Marico and Castrol, she has also worked at ICICI Bank. She is currently the head of Brand and Consumer Insights at Vodafone India. Some of the most noteworthy work she has done are the relaunch of Knorr Soups, relaunch of the Castrol masterbrand where India was the first go live country globally and the development of the brand identity “khayaal aapka” for ICICI Bank post the crisis that hit the bank in 2008
Global Managing Director
Thomas Crampton heads the global team at Social@Ogilvy, in Asia the team’s presence stretches across 23 cities in 15 Asian territories that helps companies conceive, develop and execute strategies in social media. Prior to joining Ogilvy, Mr. Crampton spent 18 years as a globetrotting newspaper correspondent, for the International Herald Tribune and The New York Times, reporting from five continents and dozens of countries.
Zach King is known to many, including the Huffington Post, as the "King of Vine." His social media channels have amassed a huge following due to imaginative videos that surprise viewers time and time again.
Creating videos that use what he calls, "digital sleight of hand," Zach has pushed the limits of how fast you can grab the attention of an audience and wow them.
Born and raised in Oregon, Zach attended film school at Biola University where he met good friend Aaron Benitez, and they were able to combine creativity and masterful craft to create viral video after viral video, leading to successful YouTube channels.
Zach was one of the first to jump into the Vine world and gave himself a challenge, "Create one vine, every day, for 30 days." His challenge helped lead to a following of more than 1.9 million and growing as he continues to create week after week.
Curated by industry experts, Social Matters provided practical hands-on experience and the 'inside story’ on Asia’s most social brands. The sessions gave attendees the chance to learn the most disruptive, surprising success stories and new business models in digital marketing.
The Social Matters 2014 Hong Kong sessions have been condensed into a high impact, visual package for you to view the best insights from each session, all of which were recorded live.
1 Harbour Road
Hotel Telephone: (852) 2588 1234
Indulge yourself with the 5-star authentic hospitality at Grand Hyatt Hong Kong. Perfectly located along the prime waterfront of Hong Kong Island, a majority of our newly-designed guestrooms and suites command spectacular views of the Victoria Harbour. The hotel is home to nine world-class restaurants and bars offering a range of authentic cuisines. Selection includes steakhouse, authentic Italian, home-style Cantonese, traditional Japanese fare, elegant afternoon tea, alfresco dining and exciting buffets. Guests can explore the extensive range of facilities located on the 11th floor of the hotel or enjoy total relaxation with result-oriented treatments at Plateau Spa.
What they call me:
Agony aunt, interpreter, diplomat, secretary, fixer, purse strings, backstop and sometimes traditional COO.
What I really do:
Juggle juggle, juggle, do and try to make it matter.
Watch out for:
my "might bite" days
Setting corporate strategy and steering the ship.
Annoy everyone. A lot
"No one looks back on their life and remembers the nights they had plenty of sleep".
Keeping it simple, Nat
Co-ordinate the suite of Branded’s global projects.
Paddle - the greater the distance the bigger the challenge.
Production and Project Management
Select conference menu 🙂
The girl with crazy hair colour
Artist relations & program curation for our Music Matters Live Series, plus oversee regional artist relations across various Branded projects.
The above, plus ALOT of whitelisting
What I am known for Feeding Nips
A good HITT fix & Netflix drama
Finance and operations
Day to day accounting and reporting of financial performance for Branded events and owned entities. Also support sales, marketing and events teams in coordination.
Staff no. 3 of Branded
Founded and built Social@Ogilvy in the Asia-Pacific region, the social media team for Ogilvy & Mather. Responsible for running the global Social@Ogilvy team of more than 700 social media specialists across 35 territories.
Toe-Knee (or The American).
Design Music Matters program and secure panel and keynote speakers.
“Don’t ask, don’t get.”
Program and Speakers.
For sponsorship enquiries please contact email@example.com