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Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.

We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest.

Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore.

A joint venture by Branded and Social@Ogilvy, Social Matters is presented by brands, for brands, to assess the underlying business value of social and digital marketing.

2014 Speakers

Why social matters

Social Matters 2014 HK Wrap Report

Social Matters 14 Wrap Report

Social Matters condenses best-practices and digital disruptions from the world's biggest brands into insights from "behind the campaign."

View our wrap report and some of our past presentations to understand why this is a must-attend event.

The Biggest Names in Social

  • Social Media Matters is THE social conference in Asia. It's the only place [that brings] the best from Asia and Silicon Valley for an intense day of speakers and sessions. This event gets the best of the best speakers and leaves attendees drinking from a firehose from learning so much...

    CEO , Bubbly Tom Clayton
  • "Social Media Matters is one of the best digital and social media events organized in Hong Kong. The quality of the presenters were good, with relevant insights from different industries and players in social media."

    Regional Director, Digital & Online, Estée Lauder Pierre Abadie Lacourtoisie
  • This was a stellar event, bringing together brand, marketing and platform leaders from around the world to shape the future of social.

    Head of Social, Asia Pacific, Google Laura Balkovich
  • Social Media Matters was the first event that gathered the leading minds from the social media ecosystem into one room. Hearing from and sharing issues facing brands, researchers, media owners, and celebrities was invaluable and contributed greatly to the marketing community.

    Regional Director, Brand and Corporate Affairs, Prudential Corporation Asia Sean Rach
  • Social Media Matters stepped up the APAC social media conversation like never before, providing thought provoking and engaging content for those brands, social platforms, media and agencies that attended. I can't wait for #SMM2014!

    Social Marketing & Community Manager - Asia, Middle East & Africa, InterContinental Hotels Barbara Iliopoulos
  • Social Media Matters is one of the best industry events in Asia. The event is very successful at addressing the issues of using social media as a business tool and is the key yearly gathering of the leading global thinkers, practitioners and marketers. I always make it a point to attend.

    Managing Director, East Asia, Twitter James Kondo
  • This event is fun-tastic! The way it was arranged was creatively engaging. The content was thoughtful and provoking.

    Senior Designer Adeline-Ausy Setiawan
  • This event is in a high-end one, providing a good platform for networking and attracting top drivers of the region. I very much like the unexpected guests and events, like this year McBarbie07 and the gathering of young fans, from which brand builders can learn a lot in the social space.

    Head of Digital & Social Media, Greater China, Nestlé Hannelore Grams


Social Matters 2014 HK

Curated by industry experts, Social Matters provided practical hands-on experience and the 'inside story’ on Asia’s most social brands. The sessions gave attendees the chance to learn the most disruptive, surprising success stories and new business models in digital marketing.

The Social Matters 2014 Hong Kong sessions have been condensed into a high impact, visual package for you to view the best insights from each session, all of which were recorded live.


Grand Hyatt Hong Kong

Grand Hyatt Hong Kong

1 Harbour Road

Hotel Telephone: (852) 2588 1234

Indulge yourself with the 5-star authentic hospitality at Grand Hyatt Hong Kong. Perfectly located along the prime waterfront of Hong Kong Island, a majority of our newly-designed guestrooms and suites command spectacular views of the Victoria Harbour.  The hotel is home to nine world-class restaurants and bars offering a range of authentic cuisines. Selection includes steakhouse, authentic Italian, home-style Cantonese, traditional Japanese fare, elegant afternoon tea, alfresco dining and exciting buffets. Guests can explore the extensive range of facilities located on the 11th floor of the hotel or enjoy total relaxation with result-oriented treatments at Plateau Spa.


  • Chief Operating Officer


    Emma Louise Fung

    Emma Louise FungChief Operating OfficerBranded

    What they call me:
    Em, ELF.

    Job description:
    Mama-san for the Marketing and Operations of our business. Rudolph and sometimes the reins to Jasper’s Santa. 

    What I really do:
    Strive to ensure we have the right people, processes, priorities and communications in place to wholeheartedly deliver results that matter.

    Watch out for:
    My close protection agent, Agatha.

  • Co-Founder & CEO


    Jasper Donat

    Jasper DonatCo-Founder & CEOBranded

    What they call me

    They don’t.

    Job description

    Setting corporate strategy and steering the ship.

    What I really do

    Coordinate maternity leave.

    Favourite saying

    "No one looks back on their life and remembers the nights they had plenty of sleep".

  • Head of Content


    Kelly Yau

    Kelly YauHead of ContentBranded

    What they call me


    Job description

    Responsible for delivering engaging content for delegates at our event and everything that happens inside the ballroom.

    What I really do

    I turn ideas into successful events!

    What's the best thing about me?

    I love cooking and I think about food constantly.

    Not many people know that

    I am the winner of a TV cooking competition and magazine food columnist.

    Contact me for

    Programme & Speakers.

    Blog profile 

  • Senior Designer


    Leon Fok

    Leon FokSenior DesignerBranded

    Job description

    In service for everything that relates to design & creative, come to me and I'll give you a solution.

    What I really do

    Ensure anything people give me turns out to be pretty.



  • Commercial Partnerships Manager


    Louisa Berry

    Louisa BerryCommercial Partnerships ManagerBranded

    What they call me

    Lu or Bezza

    Job description

    Part of the money making machine when it comes to things that matter

    What I am known for

    Finding the best happy hour spots in town

    Contact me for

    New business and sponsorship opportunities.

  • Head of Audience Development


    Marie Berst

    Marie BerstHead of Audience DevelopmentBranded

    What they call me


    Job description

    Head of audience development.

    What I really do

    Using a lot of digital devices.

    What I am known for

    Making the team practice some French recollection from high school.

    What I am known for

    News, muse and reviews.

  • Head of Operations, Branded

    Project Manager, YouTube FanFest

    Natalie Stenhouse-Stewart

    Natalie Stenhouse-StewartHead of Operations, BrandedProject Manager, YouTube FanFest

    What they call me

    Keeping it simple, Nat

    What I do

    Co-ordinate the suite of Branded’s global projects.

    What keeps me sane

    Paddle - the greater the distance the bigger the challenge.

    Contact me for

    Everything production.

  • Production Manager


    Roxy Yuen

    Roxy YuenProduction ManagerBranded

    What they call me


    Job description

    Support in event production elements

    What I really do

    Anything they ask me to

    Outside Work

    I am a 100% homebody and was addicted to online games (no joke).

    Contact me for

    Event Production

  • Festival Director, Music Matters Live


    Sammy Shirra-Moore

    Sammy Shirra-Moore Festival Director, Music Matters LiveBranded

    What they call me


    Job description

    I work with an awesome team to put on 3 crazy nights of new music.

    What I really do

    The above and then some.

    When I am known for

    Anything Artist Relations / Festival Relations.



  • Commercial Director


    Scott Munro

    Scott MunroCommercial DirectorBranded

    Contact me for

    Sponsorship opportunities.

  • Sports Matters Programme Director


    Siabhan Duguid

    Siabhan DuguidSports Matters Programme DirectorBranded

    What they call me:
    Sid/The Wife
    Job description:
    Sports Matters Programme Director
    Favourite Saying:
    Keep smiling!
  • Project & Operations Manager


    Suki Ho

    Suki HoProject & Operations ManagerBranded

    What they call me


    Job description

    Anything other than sales.

    What I really do

    Anything Jasper doesn’t want to do.

    What I am known for

    The longest service staff and a new mommy at Branded.

    Contact me for

    Send resume.



  • Global Managing Director


    Thomas Crampton

    Thomas CramptonGlobal Managing DirectorSocial@Ogilvy

    Founded and built Social@Ogilvy in the Asia-Pacific region, the social media team for Ogilvy & Mather. Responsible for running the global Social@Ogilvy team of more than 700 social media specialists across 35 territories.

  • Program Director Music Matters & Talent Liason/Producer YouTube FanFest


    Tony Ward

    Tony WardProgram Director Music Matters & Talent Liason/Producer YouTube FanFestBranded

    What they call me

    Toe-Knee (or The American).

    Job description

    Design Music Matters program and secure panel and keynote speakers.

    What I really do

    Remain calm.

    Favourite Saying

    “Don’t ask, don’t get.”

    Contact me for

    Program and Speakers.




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