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Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.

We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest.

Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore.

A joint venture by Branded and Social@Ogilvy, Social Matters is presented by brands, for brands, to assess the underlying business value of social and digital marketing.

2014 Speakers

Previous Speakers

Why social matters

Wrap Report 2013

In 2013, the second annual Social Media Matters attracted over 900 attendees made up of 700 senior executive delegates and 250 fans.

Over 80% of the delegates comprised of leading advertisers, controlling regional and country marketing budgets.

The Biggest Names in Social

  • Social Media Matters is THE social conference in Asia. It's the only place [that brings] the best from Asia and Silicon Valley for an intense day of speakers and sessions. This event gets the best of the best speakers and leaves attendees drinking from a firehose from learning so much...

    CEO , Bubbly Tom Clayton
  • "Social Media Matters is one of the best digital and social media events organized in Hong Kong. The quality of the presenters were good, with relevant insights from different industries and players in social media."

    Regional Director, Digital & Online, Estée Lauder Pierre Abadie Lacourtoisie
  • This was a stellar event, bringing together brand, marketing and platform leaders from around the world to shape the future of social.

    Head of Social, Asia Pacific, Google Laura Balkovich
  • Social Media Matters was the first event that gathered the leading minds from the social media ecosystem into one room. Hearing from and sharing issues facing brands, researchers, media owners, and celebrities was invaluable and contributed greatly to the marketing community.

    Regional Director, Brand and Corporate Affairs, Prudential Corporation Asia Sean Rach
  • Social Media Matters stepped up the APAC social media conversation like never before, providing thought provoking and engaging content for those brands, social platforms, media and agencies that attended. I can't wait for #SMM2014!

    Social Marketing & Community Manager - Asia, Middle East & Africa, InterContinental Hotels Barbara Iliopoulos
  • Social Media Matters is one of the best industry events in Asia. The event is very successful at addressing the issues of using social media as a business tool and is the key yearly gathering of the leading global thinkers, practitioners and marketers. I always make it a point to attend.

    Managing Director, East Asia, Twitter James Kondo
  • This event is fun-tastic! The way it was arranged was creatively engaging. The content was thoughtful and provoking.

    Country Media Director, P.T. Unilever Indonesia Adeline-Ausy Setiawan
  • This event is in a high-end one, providing a good platform for networking and attracting top drivers of the region. I very much like the unexpected guests and events, like this year McBarbie07 and the gathering of young fans, from which brand builders can learn a lot in the social space.

    Head of Digital & Social Media, Greater China, Nestlé Hannelore Grams

Insights

Presentations

Insights from Industry Leaders

Social Matters condenses best-practices and digital disruptions from the world's biggest brands into insights from "behind the campaign."

View some of our past presentations to understand why this is a must-attend event.

Crew

  • Marketing Manager

    Branded

    Alexander Leung

    Alexander LeungMarketing ManagerBranded

    Contact me for

    Digital Marketing, Advertising, and Social Media

     

  • Programme & Artist Relations

    Branded

    Charmian Puels

    Charmian PuelsProgramme & Artist RelationsBranded

    What they call me

    Charmian (it's not that hard "char-mee-ann").

    Job description

    Assisting the fabulous Branded team with creating an awesome lineup of speakers and artist PLUS I have the wonderful task of looking after the special people that make up our Branded community - and that's you :).

    What I really do

    is a lot of chair dancing in the office.

    First album I bought with my pocket money

    Xanadu, second album - The Village People.

    Contact me for

    Speaker and programme enquiries.

     

     

  • Delegate Relations Executive

    Branded

    Elsa Dieterle

    Elsa DieterleDelegate Relations ExecutiveBranded

    What they call me

    Elsa

    Job description

    Selling Matters of Importance

    What I really do

    Anything that requires a bit of height

    What I am known for

    Turning down Pharrell on-stage

    Contact me for

    Delegate & supporter sales

  • Chief Operating Officer

    Branded

    Emma Louise Fung

    Emma Louise FungChief Operating OfficerBranded

    What they call me:
    Em, ELF.

    Jjob description:
    Mama-san for the Marketing and Operations of our business. Rudolph and sometimes the reins to Jasper’s Santa. 

    What I really do:
    Strive to ensure we have the right people, processes, priorities and communications in place to wholeheartedly deliver results that matter.

    Watch out for:
    My close protection agent, Agatha.

  • Co-Founder & CEO

    Branded

    Jasper Donat

    Jasper DonatCo-Founder & CEOBranded

    What they call me

    They don’t.

    Job description

    Setting corporate strategy and steering the ship.

    What I really do

    Coordinate maternity leave.

    Favourite saying

    "No one looks back on their life and remembers the nights they had plenty of sleep".

  • Head of Content

    Branded

    Kelly Yau

    Kelly YauHead of ContentBranded

    What they call me

    Kel.

    Job description

    Responsible for delivering engaging content for delegates at our event and everything that happens inside the ballroom.

    What I really do

    I turn ideas into successful events!

    What's the best thing about me?

    I love cooking and I think about food constantly.

    Not many people know that

    I am the winner of a TV cooking competition and magazine food columnist.

    Contact me for

    Programme & Speakers.

     

     

  • Senior Graphic Designer

    Branded

    Leon Fok

    Leon FokSenior Graphic DesignerBranded

    What Jasper calls me

    Hey mate.

    Job description

    In service for everything that relates to design & creative, come to me and I'll give you a solution.

    What I really do

    Ensure anything people give me turns out to be pretty.

    What I am known for

    Definitely not a morning person but music can energize me.

     

     

  • Community Marketing & Editorial Manager

    Branded

    Marie Berst

    Marie BerstCommunity Marketing & Editorial ManagerBranded

    What they call me

    Marie, for now.

    Job description

    Community building and video channel management.

    What I really do

    Unknot the click bait from my fishing rod.

    What I am known for

    First Frenchie on the team.

    What I am known for

    News, muse and reviews.

  • Head of Operations

    Branded

    Natalie Stenhouse-Stewart

    Natalie Stenhouse-StewartHead of OperationsBranded

    What they call me

    Nat.

    Job description

    Co-ordinate the suite of Branded’s global projects.

    What I do outside of work

    Paddle - the greater the distance the bigger the challenge.

    Contact me for

    Everything production.

     

  • Event Production Assistant

    Branded

    Roxy Yuen

    Roxy YuenEvent Production AssistantBranded

    What they call me

    Roxy

    Job description

    Support in event production elements

    What I really do

    Anything they ask me to

    Outside Work

    I am a 100% homebody and was addicted to online games (no joke).

    Contact me for

    Event Production

  • Project & Operations Manager

    Branded

    Suki Ho

    Suki HoProject & Operations ManagerBranded

    What they call me

    Suks.

    Job description

    Anything other than sales.

    What I really do

    Anything Jasper doesn’t want to do.

    What I am known for

    The longest service staff and a new mommy at Branded.

    Contact me for

    Send resume.

     

     

  • Global Managing Director

    Social@Ogilvy

    Thomas Crampton

    Thomas CramptonGlobal Managing DirectorSocial@Ogilvy

    Founded and built Social@Ogilvy in the Asia-Pacific region, the social media team for Ogilvy & Mather. Responsible for running the global Social@Ogilvy team of more than 700 social media specialists across 35 territories.

  • Project & Operations Executive

    Branded

    Vanessa Li

    Vanessa LiProject & Operations ExecutiveBranded

    What they call me

    V.

    Job description

    Admin and Marketing support.

    What I really do

    Take people's money at the registration desk.

    What I am known for

    Picking the right birthday cake.

    Contact me for

    Invoices & Payment

     

     

  • Head of Sales

    Branded

    Victoria Pawsey

    Victoria PawseyHead of SalesBranded

    What they call me

    Maggie.

    Job description

    Finding the funds for the events that matter.

    What I really do

    Chat a lot.

    When I am know for

    Throwing fantastic fancy dress parties.

    Contact me for

    Sponsorship opportunities.

Partners

For sponsorship enquiries please contact victoria.pawsey@branded.asia

Sponsors

Trade Partners

Media Partners

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