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Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.

We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest.

Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore.

A joint venture by Branded and Social@Ogilvy, Social Matters is presented by brands, for brands, to assess the underlying business value of social and digital marketing.

2014 Speakers

Why social matters

Social Matters 2014 HK Wrap Report

Social Matters 14 Wrap Report

Social Matters condenses best-practices and digital disruptions from the world's biggest brands into insights from "behind the campaign."

View our wrap report and some of our past presentations to understand why this is a must-attend event.

The Biggest Names in Social

  • Social Media Matters is THE social conference in Asia. It's the only place [that brings] the best from Asia and Silicon Valley for an intense day of speakers and sessions. This event gets the best of the best speakers and leaves attendees drinking from a firehose from learning so much...

    CEO , Bubbly Tom Clayton
  • "Social Media Matters is one of the best digital and social media events organized in Hong Kong. The quality of the presenters were good, with relevant insights from different industries and players in social media."

    Regional Director, Digital & Online, Estée Lauder Pierre Abadie Lacourtoisie
  • This was a stellar event, bringing together brand, marketing and platform leaders from around the world to shape the future of social.

    Head of Social, Asia Pacific, Google Laura Balkovich
  • Social Media Matters was the first event that gathered the leading minds from the social media ecosystem into one room. Hearing from and sharing issues facing brands, researchers, media owners, and celebrities was invaluable and contributed greatly to the marketing community.

    Regional Director, Brand and Corporate Affairs, Prudential Corporation Asia Sean Rach
  • Social Media Matters stepped up the APAC social media conversation like never before, providing thought provoking and engaging content for those brands, social platforms, media and agencies that attended. I can't wait for #SMM2014!

    Social Marketing & Community Manager - Asia, Middle East & Africa, InterContinental Hotels Barbara Iliopoulos
  • Social Media Matters is one of the best industry events in Asia. The event is very successful at addressing the issues of using social media as a business tool and is the key yearly gathering of the leading global thinkers, practitioners and marketers. I always make it a point to attend.

    Managing Director, East Asia, Twitter James Kondo
  • This event is fun-tastic! The way it was arranged was creatively engaging. The content was thoughtful and provoking.

    Senior Designer Adeline-Ausy Setiawan
  • This event is in a high-end one, providing a good platform for networking and attracting top drivers of the region. I very much like the unexpected guests and events, like this year McBarbie07 and the gathering of young fans, from which brand builders can learn a lot in the social space.

    Head of Digital & Social Media, Greater China, Nestlé Hannelore Grams


Social Matters 2014 HK

Curated by industry experts, Social Matters provided practical hands-on experience and the 'inside story’ on Asia’s most social brands. The sessions gave attendees the chance to learn the most disruptive, surprising success stories and new business models in digital marketing.

The Social Matters 2014 Hong Kong sessions have been condensed into a high impact, visual package for you to view the best insights from each session, all of which were recorded live.


Grand Hyatt Hong Kong

Grand Hyatt Hong Kong

1 Harbour Road

Hotel Telephone: (852) 2588 1234

Indulge yourself with the 5-star authentic hospitality at Grand Hyatt Hong Kong. Perfectly located along the prime waterfront of Hong Kong Island, a majority of our newly-designed guestrooms and suites command spectacular views of the Victoria Harbour.  The hotel is home to nine world-class restaurants and bars offering a range of authentic cuisines. Selection includes steakhouse, authentic Italian, home-style Cantonese, traditional Japanese fare, elegant afternoon tea, alfresco dining and exciting buffets. Guests can explore the extensive range of facilities located on the 11th floor of the hotel or enjoy total relaxation with result-oriented treatments at Plateau Spa.



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