A.J. Hesselink joined Philips in 2006 after a career of more than ten years in international journalism. Before moving to Asia, he was responsible for group media relations in the corporate headquarters in Amsterdam until mid-2010. As head of Integrated Marketing and Communications, AJ runs high-impact and business enhancing internal and external communications and brand building campaigns across platforms and actively works to establish new relationships with key Philips stakeholders to drive the company's mission to improve the quality of life for people in Asia. Before joining Philips, AJ held various jobs in international financial journalism, from being a reporter at local Dutch newspapers to running the Benelux Bureau for Dow Jones Newswires and the Wall Street Journal Europe. AJ is Dutch, and studied Journalism and PR as well as Political Science.

Bethany Mota, originally from Northern California, is a beauty and fashion expert who got her start when she created a YouTube Channel: Macbarbie07 in June 2009. Originally, it was simply something designed to be a fun outlet for a tween girl who wanted nothing more than to share her opinions on fashion and style. She had no clue that four short years later, she would be featured multiple times by the LA Times, and that her “style haul” videos - and others featuring her seasonal and occasional video fan favorites would make her a huge YouTube star! Today, Mota’s YouTube channel has over 5,700,000 subscribers, and her videos have been seen over 423 million times. A true social media phenomenon, she also has close to 1,34 million dedicated followers on Twitter, and over 2,7 million followers Instagram.

Carl has built a reputation as a digital marketer at the forefront of American Express’ immersion in Social Media. He is passionate about the opportunities that the redefinition of the relationship between a brand and its customers through Social Media presents to businesses that are focused on listening and engaging. Carl champions the need to be where your customers are, to listen before you speak, and to engage with customers in meaningful conversations that drive business results. Leading the Global Social Media Marketing team and working across 160 markets, Carl continues to learn about what works in Social Media globally.

Dan is Editor-in-Chief of the Nissan Global Media Center, leading a team producing multi-media digital content about the automaker and its brands, a process known at Nissan as “koto-zukuri”, or story-telling. The Media Center has created more than 1,400 narrative videos highlighting the people, products, technology and relationships of Nissan and its brands, with over 20 million views. Prior to Nissan, Dan worked at Reuters for 17 years as a business journalist, appearing on CNN, the BBC, CCTV and CNBC, and served as Bureau Chief in Singapore. He is the author of "Playing to Wiin: Nintendo and the Video Game Industry's Greatest Comeback."

Dave joined SurveyMonkey in April 2009.  He has been a successful entrepreneur, venture capitalist and technology and music industry executive. He has run and successfully grown several online consumer businesses. Dave founded LAUNCH Media Inc. in 1994, which delivered music and music-related content online and led the company through its acquisition by Yahoo! in 2001.  Following the sale, Dave served as Vice President and General Manager of Yahoo! Music, where he led the company's global music operations and built it into the Internet's most-visited music destination.  In 2006, Dave was named one of Billboard Magazine's top power players in digital music.

David Liu is the founder and CEO of Jiepang.com, the leading location-based social network in China. Headquartered in Beijing since 2010, Jiepang has been growing rapidly and has branch offices in Shanghai, Guangzhou, Hong Kong and Taipei, partnering with global brands such as Louis Vuitton, SPG and Starbucks. Growing up in Silicon Valley, David Liu became inspired by innovative technology and communication when he was a child. After studying at UCLA, he has been working on several startups. David now lives in Beijing and Taipei.

Gopi Kallayil works at Google as the Chief Evangelist for Google Social for brands. Earlier he worked on marketing the Company's flagship advertising product, AdWords, in the Americas and Asia Pacific. Gopi also led the marketing team for AdSense, Google's publisher facing product.  Before joining Google, Gopi was on the management team of two Silicon Valley venture funded  startups and a consultant with McKinsey & Co. He has also led large Information Technology projects for global corporations in India, China, and the US.

Guy Nicolucci is a writer who won an Emmy Award for his work on Late Night with Conan O’Brien.  Mr. Nicolucci’s credits also include The Daily Show with Jon Stewart, the Comedy Central Roasts, the Primetime Emmy Awards and the Writers Guild Awards.  He teaches at New York University's Tisch School of the arts and  has contributed to the National Lampoon, Spy Magazine, the New York Post, and Entertainment Weekly.nte.

James joined Twitter as a country manager of Twitter Japan K.K. inMarch 2011.  From 2012, he held a role as Vice President for MarketDevelopment to expand Twitter in Asia Pacific.  Before Twitter, Jamesworked for a long time in the politics and business consulting fields, whichinclude secretary to Deputy Chief Cabinet Secretary, and Director of Global Communication Strategy in the Prime Minister's Office. Jameswas selected as a Young Global Leader at Davos.

Jayne Leung is the Director of North Asia at Facebook, responsible for the advertising business with primary focus in HK and Taiwan. She joined Facebook from the Rubicon Project, where she served the California-based company to build out their first Asia operation. Prior to that Jayne was with DoubleClick/Google as the APAC Head of New Media Sales.

Keith Hernandez leads revenue efforts and global expansion at BuzzFeed, focusing on Fortune 500 brands and top agencies. In 2013, he opened up sales operations in Canada, United Kingdom, Australia and Latin America while also educating agencies on the BuzzFeed platform. A veteran of Microsoft, blip, Vevo and The Onion, Keith is passionate about blending creative strategy and custom content to give brands a great social voice. His sales start came at The Onion in 2005, where he sold local print advertising in NYC. Keith is a graduate of Miami University (Ohio) with a BA in creative writing. He lives in Brooklyn, NY with his wife Abbie.

Since June 2010, Ken has been the China Managing Director for Razorfish & Digitas, two of the top digital agency networks in the world. He sets the overall strategy and manages the day-to-day operations for both agencies. He takes an active role in helping clients like Nike, Unilever, L’Oreal, Cartier, Tourism New Zealand and many others define digital strategy and develop innovative marketing programs. Previously, Ken was the VP of Strategy, Analytics and Innovation with the Razorfish Seattle office. Ken joined Sina in 2012 and took a Senior Advisor role helping Sina develop its popular Weibo platform into a powerful marketing platform for advertisers and agencies.

Michael Stevens is the creator and host of Vsauce on YouTube. He currently has over 7,000,000 subscribers and over 616,000,000 views. His videos delve into the fascinating history, science, and psychology behind seemingly ordinary, everyday phenomena with more puns and tangents than you can shake a stick at. He lives in London, UK.

Olivier Carnohan leads the Emerging Businesses Intrapreneurs in SingTel’s Group Enterprise. His group invests in and grows emerging businesses in exciting opportunities such as Education and Healthcare. Recently Olivier acted as the CEO of !nnoVentures, the joint venture between SingTel and Softbank, which invests in start-ups that bring awesome digital L!fe experiences to Southeast Asia. Olivier has been feeding an insatiable curiosity for everything digital over the past 16 years. He has led teams of intrapreneurs building and investing in eBusiness and mobile services in the USA, Europe and Asia-Pacific. Olivier holds a Bachelor and Graduate Certificate in Business from Harvard, earned an MBA from INSEAD and studied Law and Business at La Sorbonne, MIT and Wharton.

Olivier Legrand, based in Singapore is Senior Director Asia Pacific & Japan, LinkedIn Marketing Solutions. He was previously General Manager, Asia, The Wall Street Journal Digital Network. Mr. Legrand joined LinkedIn in February 2012 to develop and oversee LinkedIn Media and Social Media Engagement business in the APJ region. Previously, he served as founder and chief executive officer of Creasia Marketing House in Hong Kong. From 1998 to 2004, he was Marketing Director-online Brokerage of Cortal Consors/BNP Paribas Group in Paris. Mr. Legrand received a master’s degree from the Paris Graduate School of Management (ESG).

Pierre graduated from the French Business School (ESSEC MBA) and has over 8 years working experience in Asia both in Hong Kong and Japan.  He has been leading the Estee Lauder digital marketing & E/M commerce strategy and contents development in Asia for the past 3 years with outstanding achievements (ranked Number 1 prestige brand in L2 Think Tank Digital IQ index in China).  Pierre has sound experience of strategic and operational (product & CRM) marketing in Asia helping to develop relevant and engaging communication with consumers online.

Rahul is responsible for driving the media and communication agenda through a network of agencies and partners in the region. He has played a pivotal role in driving digital in the region with key strategic partnerships with global as well as regional players. He is a strong advocate of non-traditional thinking and a number of projects under his stewardship have received wide acclaim and recognition. Rahul has been with Unilever since 1991 and has benefited from diverse exposure and challenging assignments across businesses and functions. Rahul is also actively involved in industry issues and is the Regional VP Media & Marketing for The World Federation of Advertisers (WFA) and Chairman of Mobile Marketing Association (MMA), APAC.

Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more as social media is being integrated into many facets of Ford's business.

Tabata Shintaro is in charge of advertisement revenue generation and ad product development for LINE with emerging Smartphone communication apps with 370 million users globally. Within just 2 years, LINE's advertisers list has rapidly grown, reaching to over 100 with blue chip mega advertisers such as Coca-Cola, Toyota, Shiseido, Ralph Lauren, Dior and Amazon,etc. Typical ad products are sponsored stickers and official accounts. Forming monetising strategy for LINE based on advertisement, obtaining new clients and developing new ad products are his main focus.

Simon’s role is to oversee and guide the work of all the marketing functions against a simple mission - to bring inspiration and innovation to every athlete in Greater China. Born in England, Simon grew up loving sports and made up for his lack of book smarts by being a half decent athlete across many sports - rugby being his favorite. After time spent at schools in Nigeria, Jordan and England, Simon spent his high school years in Hong Kong. He graduated with a BSc in Sport Science from Loughborough University in England and upon graduating returned to Hong Kong where he started with Nike. Simon has worked in various roles in Nike's World Headquarters as well as stints in Australia, the UK and now China as Brand Director.

Sir Martin Sorrell founded WPP, the world’s largest advertising and marketing services group in 1985 and has been chief executive throughout. WPP companies, which include some of the most eminent agencies in the business, provide clients with advertising, media investment management, consumer insight, public relations and public affairs, branding and identity, healthcare communications, direct, interactive and internet marketing, and specialist communications services. Sir Martin actively supports the advancement of international business schools – advising Harvard, IESE, the London Business School and the Indian School of Business. He has been publicly recognised with a number of awards including the Harvard Business School Alumni Achievement Award. He received a knighthood in January 2000.

Thomas Crampton heads the global team at Social@Ogilvy, in Asia the team’s presence stretches across 23 cities in 15 Asian territories that helps companies conceive, develop and execute strategies in social media. Prior to joining Ogilvy, Mr. Crampton spent 18 years as a globetrotting newspaper correspondent, for the International Herald Tribune and The New York Times, reporting from five continents and dozens of countries.  Currently on the board of the The Foreign Correspondents’ Club of Hong Kong, Mr. Crampton has served as president as well as president of The Foreign Correspondents’ Club of Thailand and on the board of the New York-based Overseas Press Club.

Tricia Weener is responsible for 19 markets in the region, directing customer research and insight, planning and process, campaigns and brand, sponsorship, proposition implementation, digital marketing strategy & activation. Prior to this she was Head of Marketing Communications, Campaign & Digital Strategy for Commercial Banking globally responsible for events, sponsorship activation, brand, content creation and digital marketing. Tricia joined HSBC in August 2009 as Head of Marketing & Communications for Commercial Banking, Europe, prior to this she ran her own award winning integrated marketing agency.